The Subscription Masterclass

Benchmarks, best practices, industry insights, top tips from Poool's consultancy experts... everything that you need for a successful subscription strategy!

Completely free expert consultancy advice included each week

6-weeks of content sent via email each week, starting 7 days after you sign up

Written based on experience with The NYT, The Economist, Prisma Media and 100+ publishers

Sign up now for our 6-week email program ⤵️

On The Program:

Week 1: Benchmarking

Best Paywalls of 2022, with best practices and takeaways from every example

Analysis of 9 Successful Publisher's Conversion Funnels, including The New York Times, Netflix and Quartz

Top Tip from Madeleine after speaking to Alternative Economiques' Head of Marketing on how they increased conversion rates by 40%

Week 2: Qualify your audience

Benchmarking Engagement Strategies for digital publishers

KPIs for Engagement - every metric to track to increase audience engagement at every step of the funnel

Top Tip from expert Anthony, who's worked with The NYT, The Economist and PlayBac Presse, sharing the simple but hugely effective tool for qualifying your audience

Week 3: The need-to-know before you launch

The Formula to Balance Frustration and Engagement, Poool's secret shared with real-life examples from Poool's successful clients

Subscription conversions: Finding the balance between audience frustration and engagement, best practices to employ for finding this balance

Top Tip from our CEO Maxime about finding the optimal blocking method for your paywall, taking SEO, bypassing, user experience & tech complexity into consideration

Week 4: Launch

 14 Steps to a Successful Subscription Strategy Checklist, the breakdown of this daunting move  

Free trial of Poool's platform to discover the autonomy your marketing team will have to configure, launch and drive your conversion strategies without a tech team in sight

Top Tip from Marion, providing you with one key thing she's learnt after working with digital publishers for over 10 years

Week 5: The KPIs to track

The KPI Playbook - every metric needed to engage, convert and retain subscribers in the long term!

Top Tip from expert Ludivine after having worked with Prisma Media sharing her opinion of the most important KPI that you should be tracking for a successful premium strategy 

Week 6: Optimize conversion rates

How to Optimize your Conversion Rates, the strategies to employ to convert yet more users into subscribers

A/B Testing Benchmarks, what are other publishers doing to optimize their conversion rates? A unique look behind the scenes of successful A/B tests with best practices and takeaways 

Top Tip from Flore, our expert Client Support, on how valuable A/B testing is for your reader revenue strategy and what you need to know before running a test

Caught your attention?

6 weeks. 6 emails. Increased conversion rates and revenue. 

Clémence Baudouin

Challenges Magazine

"We’ve been working with Poool for quite a few years now and they’ve truly become close partners of ours in our quest to turn readers into subscribers."

Your Masterclass will begin 7 days after you sign up! 

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