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Best Paywalls of 2022, with best practices and takeaways from every example
Analysis of 9 Successful Publisher's Conversion Funnels, including The New York Times, Netflix and Quartz
Top Tip from Madeleine after speaking to Alternative Economiques' Head of Marketing on how they increased conversion rates by 40%
Benchmarking Engagement Strategies for digital publishers
KPIs for Engagement - every metric to track to increase audience engagement at every step of the funnel
Top Tip from expert Anthony, who's worked with The NYT, The Economist and PlayBac Presse, sharing the simple but hugely effective tool for qualifying your audience
The Formula to Balance Frustration and Engagement, Poool's secret shared with real-life examples from Poool's successful clients
Subscription conversions: Finding the balance between audience frustration and engagement, best practices to employ for finding this balance
Top Tip from our CEO Maxime about finding the optimal blocking method for your paywall, taking SEO, bypassing, user experience & tech complexity into consideration
14 Steps to a Successful Subscription Strategy Checklist, the breakdown of this daunting move
Free trial of Poool's platform to discover the autonomy your marketing team will have to configure, launch and drive your conversion strategies without a tech team in sight
Top Tip from Marion, providing you with one key thing she's learnt after working with digital publishers for over 10 years
The KPI Playbook - every metric needed to engage, convert and retain subscribers in the long term!
Top Tip from expert Ludivine after having worked with Prisma Media sharing her opinion of the most important KPI that you should be tracking for a successful premium strategy
How to Optimize your Conversion Rates, the strategies to employ to convert yet more users into subscribers
A/B Testing Benchmarks, what are other publishers doing to optimize their conversion rates? A unique look behind the scenes of successful A/B tests with best practices and takeaways
Top Tip from Flore, our expert Client Support, on how valuable A/B testing is for your reader revenue strategy and what you need to know before running a test
6 weeks. 6 emails. Increased conversion rates and revenue.
Clémence Baudouin
Challenges Magazine
"We’ve been working with Poool for quite a few years now and they’ve truly become close partners of ours in our quest to turn readers into subscribers."
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